Descrição : Country Brand Manager Internal Medicine (CBM / Product Manager III). A empresa : Pfizer. Localização : São Paulo, SP
Responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. Key responsibilities will include tactical plan development, implementation, communications, stakeholder management and tracking key performance indicators (KPI’s). RESPONSABILITIES:
- Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset
- Tactical plan development, implementation of marketing initiatives and programs together with ongoing evaluation of the brand initiatives
- Provide country input into overall Global Initiatives (GLOCAL)
- Tailor regional/global brand strategies to local market needs and define local priorities for business
- Define tactical implementation plan to prepare for execution and tailors as appropriate for different market segments, leveraging best practices
- Maximize impact of marketing activities through optimal channel mix, including digital channels
- Drive innovation in a highly dynamic and competitive market by challenging the status quo
- Find new models of go to market to check quick-win opportunities for growth
- Lead development and implementation of omnichannel strategic and tactical plan, partnering with brand managers and cross functional teams
- Develop and implement digital solutions that focus on addressing patient needs and improving patient outcomes with positive impact and return on investment for our business
- Embraces Data and Technology to develop strategies of brand plans, engage HCPs and generate insights to integrate patients’ perspective/needs
- Partner with internal and external stakeholders to provide materials and programs to support patient needs
- Foster relationships with key influencers, opinion leaders and target customer groups within the disease area
- Build and maintain relationships with key external stakeholders such as KOLs and policy makers
- Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation
- Develop digital businesses meetings strategy, validate brand-specific messages, design training (w/medical, regulatory), develop awareness campaigns, congresses content (w/ KOLs) in partnership with Medical
- Maintain a tracking of Key Performance Indicators related to the Brand
- Accountable for the planning & spending of budgets (revenue/DME)
- Oversee country sales and forecasting, including monitoring performance vs KPIs
- Develop, track, measure and partner with commercial team for price policies and developing strategies to increase volume & IBT for the portfolio
- Partner with Global Supply to ensure product, minimize back orders and improve forecast error.
- University degree required (business administration or scientific degree preferred)
- MBA in the marketing/business area or related area preferred
- Ability to communicate in Portuguese and English required (Advanced/Fluent)
- Preferred 05 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital
- Strong personal integrity, and customer focus
- Previous experience with Digital Initiatives and team’s leadership (direct or indirect)
- Strong ability in process and project management, agile in a fast-paced environment, resourceful and solution oriented
- Able to effectively contribute and work on multifunctional teams, working as a lead in agile teams and ability to orchestrates teams to focus on remove barriers to achieve goals
- Excellent interpersonal communication, negotiation, and advanced presentation skills
- Must be able to adapt, organize, prioritize, and work effectively in a constantly changing field- based environment
- Deep knowledge of Marketing 4.0 · Digital skills
- Proven ability to use IT tools and interface effectively with a variety of technical platforms
- Analytical digital capability and data interpretation
